Case Study

RoundOne AI

An AI screening platform that helps recruiters, hiring managers, and lean teams only speak to candidates who can actually do the job.

Where they were at…

RoundOne AI was an early stage, pre seed startup when we met them.

Finding PMF

Early MVP, high competition, high skepticism of AI in human-facing stage of recruitment.

Finding PMF

Early MVP, high competition, high skepticism of AI in human-facing stage of recruitment.

Finding PMF

Early MVP, high competition, high skepticism of AI in human-facing stage of recruitment.

Start Small and Scale

Get traction and first users without hiring and building full blown departments.

Start Small and Scale

Get traction and first users without hiring and building full blown departments.

Start Small and Scale

Get traction and first users without hiring and building full blown departments.

No Magnets

Not much that could attract ICPs to spend time on to build trust and take the leap.

No Magnets

Not much that could attract ICPs to spend time on to build trust and take the leap.

No Magnets

Not much that could attract ICPs to spend time on to build trust and take the leap.

Scaling Experimentally

Needed low spend, high effort, and scrappy attribution to learn what works.

Scaling Experimentally

Needed low spend, high effort, and scrappy attribution to learn what works.

Scaling Experimentally

Needed low spend, high effort, and scrappy attribution to learn what works.

What we did..

They signed us up to lead the one and only low spend high effort marketing division of their company - content. And we set expectations..

Visibility

Get RoundOne AI noticed by prospects, peers, and competitors.

Visibility

Get RoundOne AI noticed by prospects, peers, and competitors.

Visibility

Get RoundOne AI noticed by prospects, peers, and competitors.

Intent

Find out common signals amongst prospective first users to signal active buyers.

Intent

Find out common signals amongst prospective first users to signal active buyers.

Intent

Find out common signals amongst prospective first users to signal active buyers.

Conversations

Get RoundOne AI leadership into more relevant conversations with prospects and peers.

Conversations

Get RoundOne AI leadership into more relevant conversations with prospects and peers.

Conversations

Get RoundOne AI leadership into more relevant conversations with prospects and peers.

Production

Create content magnets that offer value to prospective first users and active buyers.

Production

Create content magnets that offer value to prospective first users and active buyers.

Production

Create content magnets that offer value to prospective first users and active buyers.

LinkedIn Posts

Visibility

Network Building

Outreach

120+

demos in 6 months, no other spend, and only content

1500+

comments from ready to buy prospects

0$

spent on ads, promoted posts, and budget draining market-ivities

Sometimes, agencies just suck

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