Context

B2B startups  ·  founder-led

We help B2B startups get their first real conversations.

Talk to your market more. The 3% who are ready to buy now, and the 97% who aren't yet. We run both, so the meetings show up while the audience builds.

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Your market, at any moment

Your market is large. Most of it isn't buying today.

3%

Ready to buy right now. Outreach reaches them, but only if you know which 3%.

97%

Not in market yet. Presence reaches them, so they know you when they are.

What we do

Reach the 3%. Build the 97%.

Two motions. Most teams run one badly and call it pipeline.

Intent  ·  direct impact  ·  weeks

Intent-led outreach

Outreach triggered by something a company just did, not a list someone built six months ago.

  • Define your ICP and the signals worth watching
  • Surface the companies, then the right people inside
  • Write the sequences, sent manually from your account
  • Iterate the copy against real reply data

→ Conversations that convert now.

Presence  ·  slow burn  ·  months

Founder-led presence

The other 97% turned into a following you build until they're ready to buy.

  • Voice capture, so it sounds like you and not an agency
  • Posts, comments, and connections in the rooms that matter
  • A daily digest of who to engage with
  • Person-level signals fed back into outreach

→ Conversations that convert later.

Everything else

The rest of the toolkit.

Event support

Book meetings wherever you fly, and make the event spend pay for itself.

Long-form content

Your point of view turned into writing that gets read, ranked, and cited.

Co-marketing

Podcasts, webinars, and partners whose audience already overlaps with yours.

Industry presence

Show up where your buyers already are: panels, newsletters, communities.

Fit

Who this works for.

This is for you if

  • You're B2B and the founder is still the one selling
  • You have a real point of view about your category
  • You can give an hour a week in month one
  • You can run this for three months before judging it

This isn't for you if

  • You need paid ads, SEO programmes, or brand work
  • You want volume outreach and scraped lists
  • You'll decide on month-one numbers
  • The product isn't ready for more attention yet

Worked with

Different markets, same play.

Recruitment tech, cross-border fintech, conversational AI, employee benefits, regtech, and a dog treat company.

Pricing

What this costs.

Starts at $1,000 a month
Intent-led outreach and booked meetings.

Presence, long-form, partnerships and event support are scoped and quoted per startup, against what you actually need this quarter.

Three-month initial term, then month to month. Tools aren't included, and are billed separately. Everything we create, your lists included, is fully yours.

The writing

Everything we think, in public.

How the outreach actually gets written, what the signals look like up close, and the parts of B2B marketing nobody says out loud. Free, with no paid tier and nothing gated.

Subscribe free

Pick the free option. No pledge needed.

Next

Let's find out if this fits.

Send an email with what you're building and who you're trying to reach. We'll tell you which motion is worth running first, and whether it's us or someone else. That answer comes before any call.

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