Fly often? let's pack your calendar..

If you run revenue, you know the soundtrack in your head. It’s the same question on repeat, whether you’re at your desk or in a taxi to the airport: how do I get more people to talk to me about the problems I solve?

That thought follows you to conferences, offsites, “quick” trips that aren’t quick, and even the family vacation you swore would be email-free. And honestly, it should. Not because you need to grind yourself into dust, but because most of the money you spend on travel and events has a simple path to better ROI that too many teams ignore.

You reach out. Simple.

Wherever you’re going, you let the right people know you’ll be there. You turn geography and timing into intent. You stop hoping for “organic” collisions in loud halls and start creating quiet conversations that were always one polite message away.

That’s it. No funnel diagram required.

Here’s what that looked like in the wild.

We worked with the founder of an outbound automation company who was taking his family to Singapore. Yes, a vacation with a spouse and two kids and a firm resolution to visit the Night Safari.

We worked with their sales team and sent a few 100 emails.

It generated $540,000 USD worth of meetings.

PS - He still did the Night Safari.

Here's the email we sent -

Here are a few responses we got -

We did something similar for a sales team about to burn through $20,000 USD on a string of events over five months.

Their plan - 'Let's just show up at the event and talk to people.'

We said - 'Let's do something a little bit different this time.'

Their team owned the lists—attendees, likely buyers, partners. We owned the words. We built pre-event nudges, in-city “I’m around the corner today if it helps” notes, and post-event follow-throughs that actually referenced what people cared about.

That motion booked $100,000 USD worth of meetings tied to those trips.

Here's the email we sent for one of those events:

Here are a few responses we got for that same event:

Same pattern both times: their marketing and sales team were in charge of the list. We were in charge of the content.

You can do this with your existing marketing and sales team. Except for content..

And here's how content makes a huge difference:

For another client, the copy was switched. They went with what their team (that primarily did long form) wrote.

Here's the copy they used:

Here's the campaign data:

Responses fell off a cliff—and they booked only one meeting.

Why did that happen? Because content is powerful. How you write, what you write, whom you write it to means everything!

The takeaway? Leave content. Pass the baton to folks who've been doing it for years.

Want your content thought about this way?

Ask us for a playbook, or

Talk to us to do it for you.

PS - All your content work costs what you'd pay a senior content person in a year.